Guitar Hero (and now Rock Band) have sold millions.
“They are performance simulators,” Mr. Rigopulos said of his company’s current games. “There is not really a creative dimension to them.”
“Realistically, if you give the average consumer total creative freedom, it’s somewhat paralyzing,” he added. “It’s like if you just hand someone a paintbrush, most people don’t know what to do with it. It’s always striking the balance between freedom and constraint. And for your average consumer you have to give them objectives and criteria for success and failure. For many people, being creative feels like work and the creative impulse isn’t something that most consumers are motivated by.”
No comments:
Post a Comment